In your rank tracker, you will notice many keywords moving in one direction where others move in the complete opposite. Typically, during algorithmic updates, you notice this pattern of behavior in search engines: Troubleshooting #1: Is it an algorithm update? If, say, your website is pretty slow compared to your competitors’ websites, then you can end up losing ranks. In others, Google can decide that website speed is a very important factor. In many cases, however, for algorithmic updates that aim to improve the algorithm’s understanding, you lose ranks on keywords which you shouldn’t have been ranking for in the first place. For example, in one update, Google can prioritize how many backlinks your specific web page has – and therefore determine whether you have “enough authority” on the subject or not. Because of that, the algorithm adjusts (rightfully so) your positions for the keywords.Īt other times, the algorithm can introduce a more general and broad update to the ranking factors. However when the update comes, Google adds more information to their algorithm which now understands that your site is not relevant for those queries. If you rank for informational queries, Google can often get confused by the meaning and show your website also for other queries that you don’t necessarily deserve to rank for. ![]() Therefore, it can judge your website to be more valuable for some queries while less valuable for other certain queries.įor example. Those updates aim to improve how Google understands pages and their relevance – and ultimately serve better and more targeted content to the end user.īecause of these updates, Google can change how valuable it sees your website for each query it ranks for. Google updates how their algorithm ranks websites increasingly often. Let’s look at each of them and explain some of the characteristics that you can look out for – in order to determine which factor is at effect if you suddenly drop or increase your rankings.ħ factors that cause your rankings to fluctuate: 1. While there can be many specific factors that influence each individual keywords, in general, there are 7 reasons you should refer to in the majority of cases. ![]() 8.1 Troubleshooting #7: Is it personalized results? Why do keyword rankings fluctuate?
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